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Can You Rank Blog Articles for SEO with Blogger?

For years, Blogger (aka Blogspot) has carried an unfair reputation: too basic, too old-school, not “real” SEO. Many marketers dismiss it outright in favor of WordPress, Webflow, or headless CMS setups.

But here’s the uncomfortable truth:

Yes — you absolutely can rank blog articles for SEO using Blogger.
And in some specific scenarios, it’s shockingly effective.

The real question isn’t whether Blogger can rank.
It’s when, how, and why you’d choose it over other platforms.

Let’s break it down honestly — no nostalgia, no platform snobbery.

Understanding What Blogger Actually Is (and Isn’t)

Blogger is a hosted blogging platform owned by Google. That alone should raise an eyebrow when people claim it’s “bad for SEO.”

What Blogger is:

A fully hosted CMS
Extremely fast and stable
Simple HTML-based content system
Free, forever (no hosting bills)

What Blogger is not:

A modern visual site builder
A plugin-rich ecosystem
Ideal for complex sites or large brands

SEO doesn’t care about fancy dashboards.
It cares about crawlability, speed, content quality, and links — and Blogger checks more boxes than most people realize.

The SEO Foundations: Does Blogger Meet Google’s Requirements?

Let’s get straight to the fundamentals.

1. Crawlability and Indexing

Blogger sites are:

Automatically indexed
Cleanly crawled
Hosted on Google infrastructure

There are no server misconfigurations, no shared-hosting disasters, no broken robots.txt unless you actively mess with it.

In fact, Blogger often indexes faster than cheap WordPress hosting setups.

Verdict: ✅ Fully SEO-capable

2. Site Speed & Core Web Vitals

Speed is one of Blogger’s biggest hidden advantages.

Because:

Templates are lightweight
No bloated plugins
Google-hosted infrastructure

It’s very easy to get:

Excellent LCP
Minimal CLS
Fast TTFB

Most WordPress blogs fail Core Web Vitals because of plugins and themes — not content.

Verdict: ✅ Strong technical SEO baseline

3. Mobile-Friendliness

Most modern Blogger themes are:

Responsive
Mobile-first
Simple

You won’t get flashy animations, but Google doesn’t reward flash — it rewards usability.

Verdict: ✅ Mobile-friendly by default

Content SEO: Where Blogger Actually Shines

Here’s where people get confused.

SEO success isn’t about the CMS.
It’s about content execution.

Clean URLs

Blogger allows:

Keyword-rich URLs
No unnecessary parameters
Stable permalink structure

Example:

Yes, the /2026/02/ date structure exists — but Google does not penalize this. Plenty of major publishers use dated URLs and rank just fine.

Verdict: ✅ No ranking disadvantage

On-Page Optimization Control

With Blogger, you can:

Edit title tags
Write custom meta descriptions
Use proper H1–H3 hierarchy
Control image alt text
Add schema manually if needed

If you know HTML (or even basic SEO), Blogger gives you enough control to do everything that matters.

Verdict: ✅ Full on-page SEO possible

The “Blogspot Domain” Myth

One of the biggest myths is that Blogspot subdomains can’t rank.

That’s flat-out wrong.

Reality Check:

Thousands of Blogspot sites rank on page 1
Google does not penalize subdomains
Authority flows through links, not branding

That said, perception does matter.

When Blogspot is fine:

Niche blogs
Affiliate sites
Informational content
Testing SEO strategies
Supporting content for a main brand

When it’s not ideal:

Corporate brands
Authority businesses
Trust-heavy industries (finance, health)

The solution?
Use a custom domain.

Blogger supports custom domains easily, and once you do that, the “Blogspot stigma” disappears entirely.

Backlinks: The Real Ranking Factor (Platform-Agnostic)

Let’s be honest:

If your content doesn’t rank, it’s probably not the platform — it’s links.

Blogger doesn’t:

Block backlinks
Nofollow internal links
Prevent outreach

You can:

Build guest post links
Earn editorial mentions
Use HARO-style PR
Create linkable assets

Google does not say:

“Oh, this link points to Blogger — let’s ignore it.”

It says:

“Is this page valuable and referenced?”

Verdict: ✅ No link disadvantage

When Blogger Is Actually a Smart SEO Choice

This is where Blogger quietly beats WordPress.

1. Passive SEO Projects

If your goal is:

Publish content
Rank
Collect traffic
Monetize quietly

Blogger is almost too good.

No updates.
No hacks.
No hosting invoices.
No plugin maintenance.

It’s the “set it and forget it” CMS — which matters a lot for long-term SEO plays.

2. Low-Cost or Zero-Cost SEO Testing

Want to test:

Keyword ideas
Programmatic SEO
Long-tail strategies
AI-assisted content clusters

Blogger lets you do this:

Instantly
Free
Without committing infrastructure

For SEOs, this is criminally underused.

3. Supporting Content Networks

Many experienced SEOs quietly use Blogger for:

Tier-2 content
Niche satellites
Authority buffers
Informational funnels

It’s stable, clean, and doesn’t break.

Limitations You Should Be Aware Of

Let’s not pretend Blogger is perfect.

Weaknesses:

Limited theme ecosystem
No plugin marketplace
Manual schema implementation
Clunky UI
Not great for large sites (100s–1000s of posts)

If you’re building:

A SaaS blog
A media company
A heavily branded platform

WordPress or a custom CMS probably makes more sense.

But for pure SEO content? Blogger punches above its weight.

Real Ranking Examples (Why This Still Works)

Google cares about:

Search intent
Content quality
Authority signals
User experience

It does not care about:

What CMS you used
How modern your dashboard looks
Whether you paid for hosting

A well-written Blogger article with:

Clear intent match
Structured headings
Internal linking
External references
A few solid backlinks

…can outrank bloated WordPress sites every day of the week.

So — Should You Use Blogger for SEO?

Here’s the honest answer:

✅ Use Blogger if:

You want low-maintenance SEO
You value simplicity and speed
You’re building niche or informational content
You understand on-page SEO
You want passive, long-term rankings

❌ Avoid Blogger if:

You need advanced features
You’re building a major brand
You rely heavily on plugins
You want full design control

Final Verdict: Blogger Isn’t Dead — It’s Underrated

Blogger doesn’t fail at SEO.

People fail at SEO and blame Blogger.

If you:

Write content people actually search for
Structure it properly
Earn real links
Let time do its thing

Blogger will rank — quietly, efficiently, and cheaply.

In an era obsessed with tools and tech stacks, Blogger is a reminder of an old SEO truth:

Content + links + patience beats platforms every time.

And honestly?
That makes it kind of beautiful.