Can You Rank Blog Articles for SEO with Blogger?

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Can You Rank Blog Articles for SEO with Blogger?

For years, Blogger (aka Blogspot) has carried an unfair reputation: too basic, too old-school, not “real” SEO. Many marketers dismiss it outright in favor of WordPress, Webflow, or headless CMS setups.

But here’s the uncomfortable truth:

Yes — you absolutely can rank blog articles for SEO using Blogger.
And in some specific scenarios, it’s shockingly effective.

The real question isn’t whether Blogger can rank.
It’s when, how, and why you’d choose it over other platforms.

Let’s break it down honestly — no nostalgia, no platform snobbery.

Understanding What Blogger Actually Is (and Isn’t)

Blogger is a hosted blogging platform owned by Google. That alone should raise an eyebrow when people claim it’s “bad for SEO.”

What Blogger is:

  • A fully hosted CMS

  • Extremely fast and stable

  • Simple HTML-based content system

  • Free, forever (no hosting bills)

What Blogger is not:

  • A modern visual site builder

  • A plugin-rich ecosystem

  • Ideal for complex sites or large brands

SEO doesn’t care about fancy dashboards.
It cares about crawlability, speed, content quality, and links — and Blogger checks more boxes than most people realize.

The SEO Foundations: Does Blogger Meet Google’s Requirements?

Let’s get straight to the fundamentals.

1. Crawlability and Indexing

Blogger sites are:

  • Automatically indexed

  • Cleanly crawled

  • Hosted on Google infrastructure

There are no server misconfigurations, no shared-hosting disasters, no broken robots.txt unless you actively mess with it.

In fact, Blogger often indexes faster than cheap WordPress hosting setups.

Verdict: ✅ Fully SEO-capable

2. Site Speed & Core Web Vitals

Speed is one of Blogger’s biggest hidden advantages.

Because:

  • Templates are lightweight

  • No bloated plugins

  • Google-hosted infrastructure

It’s very easy to get:

  • Excellent LCP

  • Minimal CLS

  • Fast TTFB

Most WordPress blogs fail Core Web Vitals because of plugins and themes — not content.

Verdict: ✅ Strong technical SEO baseline

3. Mobile-Friendliness

Most modern Blogger themes are:

  • Responsive

  • Mobile-first

  • Simple

You won’t get flashy animations, but Google doesn’t reward flash — it rewards usability.

Verdict: ✅ Mobile-friendly by default

Content SEO: Where Blogger Actually Shines

Here’s where people get confused.

SEO success isn’t about the CMS.
It’s about content execution.

Clean URLs

Blogger allows:

  • Keyword-rich URLs

  • No unnecessary parameters

  • Stable permalink structure

Example:

yourblog.blogspot.com/2026/02/seo-with-blogger.html

Yes, the /2026/02/ date structure exists — but Google does not penalize this. Plenty of major publishers use dated URLs and rank just fine.

Verdict: ✅ No ranking disadvantage

On-Page Optimization Control

With Blogger, you can:

  • Edit title tags

  • Write custom meta descriptions

  • Use proper H1–H3 hierarchy

  • Control image alt text

  • Add schema manually if needed

If you know HTML (or even basic SEO), Blogger gives you enough control to do everything that matters.

Verdict: ✅ Full on-page SEO possible

The “Blogspot Domain” Myth

One of the biggest myths is that Blogspot subdomains can’t rank.

That’s flat-out wrong.

Reality Check:

  • Thousands of Blogspot sites rank on page 1

  • Google does not penalize subdomains

  • Authority flows through links, not branding

That said, perception does matter.

When Blogspot is fine:

  • Niche blogs

  • Affiliate sites

  • Informational content

  • Testing SEO strategies

  • Supporting content for a main brand

When it’s not ideal:

  • Corporate brands

  • Authority businesses

  • Trust-heavy industries (finance, health)

The solution?
Use a custom domain.

Blogger supports custom domains easily, and once you do that, the “Blogspot stigma” disappears entirely.

Backlinks: The Real Ranking Factor (Platform-Agnostic)

Let’s be honest:

If your content doesn’t rank, it’s probably not the platform — it’s links.

Blogger doesn’t:

  • Block backlinks

  • Nofollow internal links

  • Prevent outreach

You can:

  • Build guest post links

  • Earn editorial mentions

  • Use HARO-style PR

  • Create linkable assets

Google does not say:

“Oh, this link points to Blogger — let’s ignore it.”

It says:

“Is this page valuable and referenced?”

Verdict: ✅ No link disadvantage

When Blogger Is Actually a Smart SEO Choice

This is where Blogger quietly beats WordPress.

1. Passive SEO Projects

If your goal is:

  • Publish content

  • Rank

  • Collect traffic

  • Monetize quietly

Blogger is almost too good.

No updates.
No hacks.
No hosting invoices.
No plugin maintenance.

It’s the “set it and forget it” CMS — which matters a lot for long-term SEO plays.

2. Low-Cost or Zero-Cost SEO Testing

Want to test:

  • Keyword ideas

  • Programmatic SEO

  • Long-tail strategies

  • AI-assisted content clusters

Blogger lets you do this:

  • Instantly

  • Free

  • Without committing infrastructure

For SEOs, this is criminally underused.

3. Supporting Content Networks

Many experienced SEOs quietly use Blogger for:

  • Tier-2 content

  • Niche satellites

  • Authority buffers

  • Informational funnels

It’s stable, clean, and doesn’t break.

Limitations You Should Be Aware Of

Let’s not pretend Blogger is perfect.

Weaknesses:

  • Limited theme ecosystem

  • No plugin marketplace

  • Manual schema implementation

  • Clunky UI

  • Not great for large sites (100s–1000s of posts)

If you’re building:

  • A SaaS blog

  • A media company

  • A heavily branded platform

WordPress or a custom CMS probably makes more sense.

But for pure SEO content? Blogger punches above its weight.

Real Ranking Examples (Why This Still Works)

Google cares about:

  1. Search intent

  2. Content quality

  3. Authority signals

  4. User experience

It does not care about:

  • What CMS you used

  • How modern your dashboard looks

  • Whether you paid for hosting

A well-written Blogger article with:

  • Clear intent match

  • Structured headings

  • Internal linking

  • External references

  • A few solid backlinks

…can outrank bloated WordPress sites every day of the week.

So — Should You Use Blogger for SEO?

Here’s the honest answer:

✅ Use Blogger if:

  • You want low-maintenance SEO

  • You value simplicity and speed

  • You’re building niche or informational content

  • You understand on-page SEO

  • You want passive, long-term rankings

❌ Avoid Blogger if:

  • You need advanced features

  • You’re building a major brand

  • You rely heavily on plugins

  • You want full design control

Final Verdict: Blogger Isn’t Dead — It’s Underrated

Blogger doesn’t fail at SEO.

People fail at SEO and blame Blogger.

If you:

  • Write content people actually search for

  • Structure it properly

  • Earn real links

  • Let time do its thing

Blogger will rank — quietly, efficiently, and cheaply.

In an era obsessed with tools and tech stacks, Blogger is a reminder of an old SEO truth:

Content + links + patience beats platforms every time.

And honestly?
That makes it kind of beautiful.

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